Introducing Ozy Media: Following the formula of "fake it until you make it" then collapse in alleged fraud

This time the pitch was "bland Black media," creating a powerful dose of “stars in their eyes” for media and investors.

Oct 11, 2021

∙ Paid

Once is happenstance. Twice is coincidence. Three times is enemy action. Ian Fleming, creator of James Bond.

In a column after the column that broke Ozy Media, Ben Smith of The New York Times invokes that other charismatic founder and CEO, now on trial in San Francisco for criminal fraud:

There’s an irresistible temptation, in this age of scams and hype, …

The Dig

Introducing Ozy Media: Following the formula of "fake it until you make it" then collapse in alleged fraud

This time the pitch was "bland Black media," creating a powerful dose of “stars in their eyes” for media and investors.

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